Demystifying Pharma Marketing
This course provides an overview of what makes marketing pharmaceuticals unique, the specific authority FDA has, and a review of the most important regulatory requirements for promotional materials.
From DOA through Launch
This course explains how products are approved by the FDA, the key milestones and terminology for understanding the approval process, and how that approval process interacts with the actual commercial launch of a product.
Sunshine Act Reporting Requirements
This course explains the Sunshine Act reporting requirements for pharmaceutical manufacturers.
Search Engine Marketing & Optimization for Prescription Products
This course dives into the nitty-gritty of search engine marketing for prescription products, explains the key terminology, FDA's history of enforcement, and enables prescription drug marketers to use this essential tool with confidence.